


why music?
why music?
A meta-analysis published in Psychological Bulletin examined 139 studies involving 3,599 participants. Across exercise and sport settings, music showed beneficial average effects on physical performance, emotional responses, and perceived exertion (Terry et al., 2020).
That research informs our approach. We pair original song lyrics with coaching questions and INTENT10NAL practice.

Here's how we connect our songs with our training system:
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Choose a song from 10 It: Live What Matters.
Ask: What is a 10 for me – and how will my next 24 hours reflect it?
Choose one action: invest time in a relationship, follow through on a commitment,
or G.I.V.E.H.O.P.E.
Reflect on what you did. Adjust and practice again.
Use what you're learning to help others excel.
REPEAT.
We are committed to training for life as INTENT10NALLY as we train for sport.
Start with one song. Choose one message. Commit to putting it into action today.
season 1
season 1










